Facebook Accounts & Affiliate Marketing Guide

Affiliate marketing glossary

Affiliate marketing is attracting buyers in exchange for a percentage of sales. For example, you launch targeted ads for a particular product or service and bring customers to its owner; the advertiser then pays you a percentage for each customer you refer.

An affiliate network or affiliate program is a platform that offers campaigns from direct advertisers. There are CPA networks, which aggregate offers and act as intermediaries, and direct advertisers’ own affiliate programs, which can be found on their websites.

An offer is a product or service promoted through an affiliate program. It may be a physical product, a service, a game, a subscription, a request for a service or something else.

A lead is a user who completes a target action and provides contact information. Lead generation is the process of attracting such leads.

Approval rate (approve) is the percentage of leads confirmed and eligible for payment out of all submitted leads. For example, if 100 users apply but only 40 complete a purchase, the approval rate is 40%. The term “approved” is also used when an ad passes review.

International (“burzh”) traffic means traffic from foreign markets, especially the United States and Europe.

A vertical is a niche combining offers on the same topic. For example, offers related to weight loss are part of the nutra vertical.

Conversion rate is the ratio between ad clicks and resulting leads, expressed as a percentage.

A campaign combination (“svyazka”) is a set of variables: offer, creatives, traffic source, ad-launch method and more. A profitable combination is one that produces a profit when these variables work together.

Testing is essential in affiliate marketing. Before committing a large budget, a media buyer should test several combinations to find a profitable one. If a test produces negative results, a different combination is needed.

Fraud is an attempt to deceive an affiliate program, for example by generating fake leads. Fraud concerns can also arise from poor-quality traffic.

A hold period is the time between receiving a lead and the affiliate program approving it for payout. The program uses this time to assess lead and traffic quality; beginners may receive longer holds.

Main affiliate-marketing verticals

Adult covers products, services and stores intended for adults (18+), including dating sites, erotic video chats and paid access to adult content.

Betting covers offers from bookmakers and sites selling sports predictions. Payouts may be tied to a deposit or a purchase.

Gambling covers online casinos and online games of chance. An affiliate brings in players and may earn a share of the amount they spend; some programs assign referred players to the affiliate for future revenue.

Dating covers dating websites and apps. Affiliate programs in this niche pay for a registration or another specified target action.

Crypto covers offers that attract customers to cryptocurrency exchanges, cloud-mining services and related products. Payouts may be made in cryptocurrency.

Nutra covers health and beauty products, including supplements. Common offers concern weight loss, rejuvenation and care for hair and skin.

Education (“essay”) covers services that write theses, dissertations and coursework. Such services may pay affiliates for each referred customer.

Sweepstakes covers offers that invite users to enter free prize draws. Participants typically submit their name, email address or phone number, and the advertiser pays for qualified submissions.

E-commerce (“tovarka”) involves promoting trending products, with payouts for purchases.

Finance covers offers from banks and microfinance providers. Payouts can be made when a customer takes out a loan or microloan.

E-commerce affiliate programs from medium and large online stores often involve promoting the store, its services, online content or mobile apps rather than one individual product.

WAP-click covers mobile subscription offers. A click on an ad button can initiate a subscription; the affiliate is paid for each confirmed subscription.

Traffic sources

Contextual advertising shows ads based on a user’s search query or the websites and pages they visit. Search ads typically appear as text and links for relevant search queries, while contextual display ads appear as banners on related partner websites.

Native advertising fits the format of the platform where it appears. Examples include a video review by a blogger, a sponsored article or a banner on a site frequented by the target audience.

Targeted advertising is promotion on social networks using audience attributes such as gender, age, geography and interests.

Teaser ads are short ads with an intriguing image and a sensational or provocative headline; they commonly appear on news and entertainment sites.

Clickunder ads involve a clickable advertising element that directs the user to an offer’s landing page.

Popunder advertising opens a window behind the page being viewed. A related format, the pop-up, appears in front of the main page and can cover it.

Push notifications are short messages sent by a website or app to subscribers. They appear on a phone or desktop screen and can be read immediately.

SEO promotion means attracting visitors to an offer through search-optimized articles containing queries people use to find that content.

Working with traffic

Automated ad launching (“autozaliv”) helps automate and scale ad campaigns across many accounts in just a few actions.

Accounts are used to run targeted advertising. Media buyers may need multiple accounts to launch more campaigns. The account types covered here include farmed accounts, accounts that have passed ZRD and auto-registered accounts.

An antidetect browser lets users manage separate browser profiles with different device and browser parameters and work with multiple accounts.

A landing page presents an offer and gives the visitor a way to place an order.

A white page is a separate page used in cloaking to present a different version of content during ad review.

Cloaking means splitting and filtering traffic into “white” and “black” flows: reviewers and automated systems see a white page, while other visitors see the offer landing page. This method is used when promoting restricted products.

A tracker collects statistics across traffic flows and can also be used to filter traffic.

How to choose a Facebook account

Even accounts considered highly trusted can be banned during periods of instability on Facebook. That is why advertising accounts are treated as consumables in targeted advertising. Three common account types are PZRD, farmed accounts and auto-registrations. Each has a place in a media buyer’s workflow. PZRD and farmed accounts are often used as “parent” accounts, with auto-registered “child” accounts attached through a Business Manager. Below we look at each type in more detail.

PZRD accounts have passed an advertising-activity restriction (ZRD). They are popular because experienced media buyers often regard them as more trusted. Some listings also include documents for a possible repeat ZRD check. In our experience, repeat checks occur irregularly; passing another check can significantly increase an account’s trust, support greater spending and reduce the frequency of bans.

Farmed accounts are accounts that have undergone manual farming for at least 21 days in our workflow. Farmers imitate the actions of real users so an account develops a realistic history. Internal farming includes posts, conversations, likes, comments and games; external farming includes collecting cookies, browsing and logging into external sites through Facebook and adding products to shopping carts. Our workflow allows linking up to 20 auto-registered accounts to a farmed account.

Auto-registered accounts can be used both for automated ad launches and for manual launches by linking them to trusted accounts through a Business Manager. They are created using software; some are registered on real mobile devices via SMS. In our experience, mobile registrations can have greater trust than desktop registrations. Auto-registered accounts tend to be cheaper, but prices differ according to geography, available cookies, email access, tokens and other specifications.

PZRD Fan Pages are Pages created, warmed up and taken through ZRD for use in ad campaigns. In our experience, using these Pages can make launches easier and reduce restrictions affecting a personal account: adverse reactions to an ad may affect the Page. Fan Pages can themselves be restricted, however.

Business Manager (BM) can be more convenient than using only a personal advertising account. A BM may support five or more ad accounts, whereas a personal profile is described here as having one personal advertising account. If a BM is restricted, a user may still be able to continue with the personal account and a replacement BM. Our examples of BM daily spending limits include $50, $250 and unlimited configurations, compared with an average of $25 on personal accounts; actual limits depend on the account and platform.

What is a trusted Facebook account?

Many people starting out with Facebook advertising want to know what a trusted account is and how to recognize one. Facebook’s algorithms assess an account’s actions and assign it a level of trust often called a “trust rate.” A trusted account is one regarded as having a high level of trust. Below we look at the characteristics used to assess one.

Two-factor authentication is described as the first and one of the most important indicators of account trust.

Mobile proxies can improve account trust in our experience. Mobile IP addresses are used by many real users, and our team does not see mobile proxy IPs automatically blocked merely because they are mobile.

Age. The older the account, the better, in our experience. A high-quality farmed account undergoes farming for at least 21 days. You can also find PZRD accounts registered in different years — check the age in each specific product description.

Social activity — internal farming. A trusted account should look active and authentic, so farmers imitate real user behavior. They build up friends, followers, conversations, posts, shares and comments. Particularly valuable is engagement from other trusted users.

Activity outside Facebook — external farming. We consider interactions with external websites an important trust signal: registrations, logins and adding products to shopping carts on different stores and apps. We use more than 100 off-platform actions as a benchmark for well-developed external activity.

Interests. Facebook infers interests from user activity to serve more relevant advertising. If internal and external activity has been insufficient, advertising interests may not yet have formed. We treat the presence of interests as another positive sign when evaluating farmed accounts.

Consistent devices and connections. Using the same IP, geography and device can help preserve a stable account history. Sudden changes in login conditions may be treated as suspicious. During farming, the team works in an antidetect browser to maintain a consistent browser fingerprint.

How to avoid Facebook account bans

Facebook restrictions can be divided into two broad groups: automatic restrictions issued by systems and manual decisions by reviewers. Manual restrictions can follow multiple negative reports, while many common restrictions are automated. Below are common restrictions, possible causes and precautions.

Violations of advertising policies

These include aggressive or misleading ads and advertising prohibited products. Reusing creatives or landing pages that have already been restricted can also cause problems.

• Avoid stop-words, promises of a 100% outcome, and before-and-after images. The original advice is to disguise restricted-product references through indirect imagery and wording so automated systems do not recognize them.
• Use unique creatives and landing pages; do not reuse creatives or pages that were restricted on other accounts.
• Avoid domains with a poor reputation or a history of being blocked by Facebook.

Suspicious activity

Abrupt actions without a settling period can attract attention — for example, entering Ads Manager immediately after logging in. A sudden login from another geography can also look like account takeover.

• Avoid abrupt changes. Give accounts time to settle and warm them up before opening Ads Manager.
• Keep geography, IP address and device conditions consistent. An antidetect browser can maintain a chosen digital fingerprint.
• Unlink restricted Business Managers from the personal account when appropriate.

Cards and billing

Restrictions can follow the use of a payment card previously attached to a restricted account, adding a new card after ads have started running, or a failed advertising payment.

• Keep enough money on the card for the next advertising charge.
• Avoid cards that were linked to banned accounts. Such cards may be flagged by automated systems.

Use a separate payment card for each account. One account — one card.

Dolphin antidetect browser review for Facebook

An antidetect browser is an important tool in affiliate marketing. Dolphin Anty is a browser for managing Facebook advertising accounts and automating ad launches. Its interface helps users control their accounts. Below are its key features and ways to use it.

Unique browser fingerprint and account separation. Dolphin Anty profiles are based on Google Chrome. Each profile can have its own fingerprint, cache, cookies and other isolated parameters. When creating a profile, the browser generates a fingerprint that can then be adjusted.

For teams and solo media buyers. Dolphin offers roles and permissions such as administrator, buyer, team lead and farmer. Profiles can be organized by type and assigned using tags. We recommend the browser for anyone working with three or more Facebook accounts, not just larger teams.

Automating ad creation and launches. Dolphin supports the workflow of creating, launching and managing Facebook campaigns. The review describes automated campaign setup, auto-rules, duplication to other ad sets, payment-card management and export to Facebook.

Working with accounts in one interface. The “Accounts” section lets a team review account status, impressions, clicks, spending and results. Mobile access is useful when away from a computer, as is importing accounts in one click through a browser extension.

Automating scale. With Dolphin, campaign settings can be configured once and duplicated across selected accounts. The review also describes automatic ad-comment moderation and bulk actions for warming accounts before launch.

What to know before launching Facebook ads

Let us look at four advertising principles worth understanding before spending a budget. Knowing how Facebook advertising works can help a media buyer plan campaigns and avoid unnecessary spending.

Facebook’s rules

Follow Facebook’s advertising policies to reduce the risk of restrictions and wasted time or money. Facebook assesses ad quality and the experience delivered to users, and may restrict content or accounts that its systems regard as untrustworthy.

To prepare for an ad launch:

• Warm up the account and avoid abrupt actions in Ads Manager.
• Use unique creatives and landing pages; the Russian checklist also mentions domains with a bad reputation, an apparent inconsistency with its earlier recommendation to avoid them.
• The checklist advises masking references to prohibited products and avoiding stop-words.

Learning phase of the algorithms

Before launching, it helps to understand Facebook Ads’ learning phase. The platform has gradually moved from detailed targeting toward machine learning that finds audiences likely to convert. The benchmark used here is 50 conversions in seven days for completing the learning phase.

Learning influences subsequent campaign performance. Substantial edits during the learning phase can restart the process, so we recommend allowing the system time to learn rather than continually resetting the campaign.

How the ad auction works

Facebook advertising uses an auction: ads compete for opportunities to appear in the audience’s feed. Better creatives, landing pages and ad copy can improve the forecast of audience engagement and conversion. The platform predicts how people will respond and prioritizes ads likely to deliver results for the selected audience.

Understanding the auction can help manage costs. Check campaigns for audience overlap: if your campaigns compete for the same audience, you can end up bidding against yourself and increasing spending without improving total results.

Facebook Pixel

The next tool is the Facebook Pixel: a piece of code installed on a landing page used for ads. It extends targeting and measurement options and supplies data that can help the platform optimize its campaigns.

The pixel tracks events and activity after visitors arrive on the landing page. These signals can help find audiences resembling converters and support remarketing to people who showed interest but did not complete the target action. We also recommend the Pixel Helper browser extension to check pixel behavior.

How to check a farmed Facebook account after purchase

Manually farmed accounts are in demand, and there are many offers on the market. Here are the main characteristics a manually farmed account should have, and how to check them.

As a baseline, we consider a quality farmed account to be one registered manually on a mobile device, with two-factor authentication enabled and at least 21 days of farming. In our experience, mobile-proxy accounts encounter fewer bans.

Internal farming. To build account trust, farmers imitate real user behavior gradually and avoid abrupt or risky actions. Our benchmarks include 10+ posts, 30+ friends, 10+ followers, conversations, likes, comments and games. Conversations are singled out as an important sign of a live account. Review the account’s history through “Settings & Privacy” and “Activity Log” to assess what was done and when.

Social activity. Quality farming also involves developing interests, pixel signals and cookies. Beyond moderate activity inside Facebook, farmers spend time on external resources and log in through Facebook. In the source, a quality manually farmed account should show realistic off-platform activity and Facebook-based sign-ins on seven or more sites or apps, such as Rozetka and OLX; this is described as an important trust signal. You can review connected apps in Facebook’s Apps and Websites settings.

A developed Fan Page. A quality farmed account should have at least one well-developed new-style Fan Page attached. A Page should have complete contact information, posts and at least a few followers; in our experience, having a developed Page is considered a positive trust signal.

Many advertising interests. As farming activity accumulates, Facebook may form advertising topics and interest categories for the account. We view a broad range of topics as evidence of good farming. Check “Privacy” → “Ads” → “Ad Topics” for at least 10 topics and “Ad Settings” for 5–10 interests; the presence of ads in the feed is another sign to inspect.

Documents for ZRD. We expect that a manually farmed account should include a passport document and selfie for identity verification. ZRD does not necessarily occur during farming or after ads start, but in our experience, having the document can make a repeat check easier. In our experience, passing a restriction check can further increase account trust.

Account package. When buying a farmed account from FB1.shop, delivery is organized in a Google Drive folder with a convenient spreadsheet containing logins and passwords, an access token (EAAB), user agent and cookies. Published photos, recovery codes and identity documents for ZRD may also be included in the specific package.

Consistent access and use. FB1.shop’s farmers warm accounts manually in Dolphin to maintain consistent conditions during farming and later work. On request, a profile can be transferred directly into the customer’s Dolphin Anty setup.

Facebook accounts that have passed ZRD: what to know

Facebook is presented here as a source of relatively affordable traffic with strict ad review. Media buyers need a steady supply of accounts so campaigns are not interrupted. That is why accounts that have already passed ZRD are in demand: in our experience, they are often considered more trusted and more resilient to bans, spending limits and rejected ads.

ZRD is an advertising-activity restriction that may affect an account regardless of its age, quality or previous spending. Any account working in Ads Manager may encounter ZRD.

Why PZRD accounts are in demand

The main benefit of PZRD accounts, in our experience, is that they can be safer to launch from and more trusted than ordinary accounts. Nobody wants an identity check at launch or after spending begins. Repeat ZRD checks are relatively uncommon in our experience, and passing one can further increase account trust. A restriction check can concern the ad account as well as the personal account.

Farmers sometimes develop accounts with the aim of triggering ZRD, because ZRD checks are often associated with developed accounts in our experience. The verification process requires suitable identity documents and a sufficiently developed account. PZRD is not a cure for every ban, however; we regard it as a type of account Facebook may treat with greater trust.

Previously, the shop observed ZRD appearing after attaching a payment card or spending $25–$50. We interpret this as Facebook looking for assurance that the account belongs to a real user; a clearly visible face on identity documents was important for verification. We have observed a shift toward requesting identity checks earlier, including after ad-account creation, while older accounts registered 1.5–2 years earlier may still receive ZRD.

Main advantage of PZRD accounts. Media buyers may avoid spending days on warming up or appealing restrictions, and that some PZRD accounts can be used for advertising soon after purchase.

How to trigger and pass ZRD

Some media buyers purchase farmed accounts and then try to trigger and pass ZRD themselves so subsequent launches face fewer surprises. This is an alternative to purchasing already-verified accounts. Several approaches to triggering ZRD:

1. Register an account and immediately open Ads Manager;

2. Set spending limits after adding a new payment card;

3. Launch ads from a Fan Page immediately after entering Ads Manager;

4. Add a virtual or otherwise questionable payment card.

ZRD may occur after these actions, but this is not guaranteed: Facebook’s systems behave differently in different situations. We have seen periods when appeals succeed for about 40% of accounts and others when around 80% are restored. Buying already-verified PZRD accounts is one way to launch faster and with fewer interruptions. Manual-farmed PZRD accounts are available at FB1.shop, and we have our own farming department.

How to speed up Facebook ad review: delays and possible solutions

Ad-review speed matters when running Facebook campaigns. Reviews do not always finish quickly, and an ad can remain under review for an uncertain period. Below we consider causes of delays and practical ways to address them.

Why ad review may be delayed

• Platform outages. Even a large platform such as Facebook can experience technical problems.
• Additional checks. Obvious policy violations may be identified quickly, while less clear cases can require more detailed review.
• Low account trust. An account regarded as less trusted may face delays. Use quality Facebook accounts.
• Location mismatch. Antidetect browsers and proxies may help avoid inconsistent login conditions.
• Other suspicious actions on the account.

You can review the account’s status on the “Account Quality” page.

How long review takes

Reviews often finish within a day, although delays can occur for policy or technical reasons. There are three broad review-duration groups: fast, average and prolonged.

• Fast review. Up to 10 minutes; described as an ideal outcome when the ad complies with policies.
• Average review. From 10 minutes to one day; a standard timeframe in this breakdown.
• Prolonged review. More than a day, possibly due to platform workload or a technical issue.

Ways to speed up ad review

When ad review takes longer than expected, possible causes include policy violations, unclear content and low-quality images. Consider the following checks and actions.

Check your creatives and landing page. Make sure they comply with Facebook’s policies before launch.

Contact support. If review remains stuck, contact Facebook or Business Suite support to clarify the reason and ask for assistance.

Restart the ad. If the delay is caused by a technical glitch, switching the ad off and on, or duplicating an ad or ad set, may result in a faster review. If the problem persists, examine the creative for errors.

Improve account trust. Use quality account materials, including warmed-up farmed accounts that have passed ZRD, and avoid very large initial budgets. These steps can improve an account’s reputation and potentially reduce review delays.

Follow the rules. Promote compliant offers and respect platform policies to reduce negative consequences. Ads that do not violate the rules may pass review faster.

Remember that delayed review can have different causes, and no technique guarantees 100% fast approval. Combine policy compliance, quality Facebook account materials, account maintenance and support contact.

4. How can you tell whether Facebook accounts were farmed? The original author notes that more people are having trouble deciding whether a purchased account is good or bad. The linked walkthrough shows what to check when buying a Facebook account and how to inspect it yourself: read the ProTraffic article.

Useful articles, manuals and guides for running Facebook ads. They can help both affiliate media buyers and targeted-advertising specialists.

1. Payment solutions for affiliates: opening an account without visiting a bank; tools for launching Facebook ads — read on Teletype.

2. How can you tell whether accounts were farmed? Key criteria for assessing the quality of a purchased Facebook advertising account — read on Teletype. 3. How to pass ZRD on Facebook: this guide discusses creating photo templates for an advertising-activity restriction check — read on ProTraffic.

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